The strong foundations of the European meat industry are reflected in the high production standards of meat and meat preparations. They are based on high welfare standards of farmed animals. This is due to the centuries-old agricultural tradition and European culture in which farm animals have always been accompanied by a human. The European Community – already in 1974 – introduced the first legal provisions on the welfare of farm animals. At that time, they referred to the conditions of slaughter. Today, EU welfare regulations ensure care for animals at every stage of their breeding.

The natural growth of animals in European breeding forms the basis for the production of European pork and beef.The ban on the use of hormones and growth promoters is an expression of the utmost care for the safety and quality of European meat.