“Meat with European quality” at the SIAL Canada fair

“Meat with European quality” at the SIAL Canada fair

The sixteenth edition of the International Food Tradeshow SIAL Canada 2019 in Toronto is over. On April 30–May 2 North America’s largest food industry event brought professionals and consumers to the Enercare Center exhibition hall. The stand of the “Meat with European quality” program was visited by several thousand people – experts from the meat industry.

European pork and beef received much attention at the SIAL Canada Fair of companies from Canada and the United States. A delegation of exporters and producers of meat and meat products met at the fair stand with over 50 importers and distributors. The business talks concerned the import possibilities, quality and safety systems of meat production in force in the European Union countries, as well as formal and customs issues related to their export from the EU.

Culinary demonstrations and tasting of European dishes made of beef and pork were organized at the stand. The chefs prepared excellent dishes from the European cuisine, which were served to the guests of the stand and visitors to the fair. Among others, grilled sausage with red cabbage, pancakes with pork stew in tomato sauce or dumplings stuffed with beef were served.

The presence in Toronto was also an opportunity to visit Canadian producers and distributors of meat products, retail chains and a logistics company, as well as conduct business talks with representatives of companies at their headquarters. Numerous and fruitful meetings were arranged with the support of the Foreign Trade Office of the Polish Investment and Trade Agency in Toronto.

The experts of the “Meat with European quality” campaign also met with representatives of the Ministry of Agriculture Food and Rural Affairs of the province of Ontario, which supports local entrepreneurs and food producers in business development and in trade contacts with other provinces and countries.

“All the meetings held were an opportunity to talk about production systems and supply chains in Europe and Canada and analyze the possibilities of developing further cooperation in this field. It is invaluable knowledge, which can help us understand better the Canadian market and adjust our offer precisely to the expectations of recipients,” said Agnieszka Różańska, managing director of UPEMI, the initiator of the campaign.